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Fashion · 5 min
fashion is real
Why Personal Style Is the New Fashion Statement
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Fashion Rally / Creative direction by Thalia Brogan
Our point of view
Where fashion meets the beautiful pressure of performance.
Fashion Rally is a blog and creative design platform by Thalia Brogan, tracking what happens when personal style leaves the runway and enters the stadium, paddock, tunnel and street.
Made for curious people aged 19–40 who care about clothes, culture and the people shifting both.
The crossover
SPORT IS A
FASHION SYSTEM.
Uniforms. Rituals. Rivalries. Icons. We decode the visual language moving between performance and culture.
PADDOCK / COURT / TUNNEL
THE ARRIVAL
IS PART OF
THE PERFORMANCE.
01—03Fashion Rally film
WATCH / LISTEN
Interactive field notes.
Chapter 01
THE PADDOCK AS RUNWAY
Chapter 02
NEW COURT CODES
Chapter 03
THROUGH THE TUNNEL
The Rally shop
OBJECTS TO MOVE IN
Studio editions.
FR–01
FR–02
FR–03